Todd Mackay

President, Cetera Solutions

In August 2024, Todd Mackay was appointed President of Cetera Solutions, after serving as Avantax President since 2020. As President of Cetera Solutions, Todd drives end-to-end platform strategy and lead advice delivery across the organization. He will steer the company’s growth across various business lines with oversight for all digital products and investment products and services for Cetera advisors and end-clients. As part of his elevated new role, Todd also serves as a member of Cetera’s executive leadership team. 

Todd has been with Avantax since the organization started its wealth management journey. He was the key architect of the acquisition of HD Vest, a business he subsequently led, and directed the strategy and execution of the acquisitions of 1st Global and HK Financial Services (now Avantax Planning Partners℠) to create one of the largest wealth management firms focused on tax professionals and their wealth management practices.

Todd has spent his entire career focusing on growing businesses within the wealth management and financial technology industries. Prior to Avantax, he led and founded several emerging financial services businesses. He served as a long-term executive for E*TRADE Financial, and during his tenure drove the company’s Asian Broker Dealer businesses, which included India’s second-largest independent broker dealer. Additionally, he led the company’s RIA business focused on acquiring and growing independent RIAs across country. He has held other leadership roles throughout his career, including Corporate Treasurer, EVP of Corporate Strategy and Development and Investor Relations, and has served on both private and public company boards within the wealth management, broker/dealer and financial technology industries.

Todd received an A.B. from Princeton University in economics with an emphasis in mathematics.